It’s a communication tool designed to allow Territorians to showcase their amazing ideas and help build our unique brand around the world.
The Territory is an amazing place, with incredible stories to tell. Unfortunately, the world is only getting to hear a few of these. And because of that, many people are getting the wrong perception of what it’s really like here.
We want to change that.
We want to show people in the rest of the world that The Territory’s not what they might think we are. It’s what we know we are – a place where anything is possible. Read 'The Boundless Possible Story’ article.
Bring the outside perception of The Territory closer to the reality by showing people in the rest of Australia and the world, what it’s really like here.
This didn’t happen overnight. We spoke to:
Territorians
Australians outside
The Territory
Local and international business leaders
Hot & dry
Just desert
Full of crime
Nothing to do
No opportunities
Blokey
Racist
Isolated
Tough
Just a rock
A bit backward
Nothing here
Connected
Optimistic & proud
Free
Open minded
Warm & welcoming
Enormous opportunity
Rich in culture
Creative
Quirky
Sophisticated & cosmopolitan
Untapped
Filled with potential
In the coming months we’ll be filling this site with tools, insights, stories, resources and more. These will be available for all Territorians to use, as well as people looking to move or do business here. Stay tuned.