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2018 © Government copyright

What is Boundless Possible?

It’s a communication tool designed to allow Territorians to showcase their amazing ideas and help build our unique brand around the world.

Why do we need it?

The Territory is an amazing place, with incredible stories to tell. Unfortunately, the world is only getting to hear a few of these. And because of that, many people are getting the wrong perception of what it’s really like here.

We want to change that.

We want to show people in the rest of the world that The Territory’s not what they might think we are. It’s what we know we are – a place where anything is possible. Read 'The Boundless Possible Story’ article.

Goals & Objectives

Bring the outside perception of The Territory closer to the reality by showing people in the rest of Australia and the world, what it’s really like here.

Our Approach

This didn’t happen overnight. We spoke to:

700+

Territorians

2000+

Australians outside
The Territory

114

Local and international business leaders

What we found

The Perception

Hot & dry

Just desert

Full of crime

Nothing to do

No opportunities

Blokey

Racist

Isolated

Tough

Just a rock

A bit backward

Nothing here

The Reality

Connected

Optimistic & proud

Free

Open minded

Warm & welcoming

Enormous opportunity

Rich in culture

Creative

Quirky

Sophisticated & cosmopolitan

Untapped

Filled with potential

Where we are going

In the coming months we’ll be filling this site with tools, insights, stories, resources and more. These will be available for all Territorians to use, as well as people looking to move or do business here. Stay tuned.